Google Ads Goes To Games
Google, the giant internet search engine is expanding its business. For now, Google’s new plan is to put ad in computer video games.
Google at this moment is also a big player in advertising business in the internet, is planning to do expansion in newspapers, cellphones, and now video games. To proof that they are serious, Google has bought an game advertising company called AdScape for US$23 million dollars in last February 2007
Putting ad in games is said to be a powerful marketing tools because the player attention for the game always focusing what is on the screen, which some ads can be put in. Let’s say in racing game, a brand name can be put on racing cars so it will be easy to spot on.
Besides, because the numbers of video games that can be played online are growing and as more of game consoles connected to the internet, ads can be up to date regularly. To anticipate this, lots of related company has taken some action. Sony who produced Playstation console has created special division on ads in game last month. While Microsoft which has XBox game console has also bought Massive advertising company.